Hi, I’m Oren.

I’ve spent my career leading content strategy and creative direction for brands like Fox Sports, Red Bull, and PayPal. Those experiences taught me how powerful video can be when it is built on story, purpose, and focus. Trends come and go. Substance lasts.

What I love most is helping brands find the truth that makes people care. Whether I am directing a campaign, shaping a brand message, or developing a long-term video strategy, my goal is to create work that builds awareness, earns trust, and delivers results that matter.

Today, I partner with founders to turn business goals into brand growth through video-first storytelling. My approach blends strategy, creativity, and hands-on execution, shaped by years of leading multidisciplinary teams and bringing complex ideas to life.

Outside of the studio, you will usually find me cooking, training, or sharpening my creative eye by studying YouTube creators I respect. I believe in mastering the fundamentals first and then experimenting. That mindset shows up in everything from cooking to fitness to storytelling. Structure comes first, and creativity grows from it. That is how great work happens.

Based in Pasadena, CA — Driven by story. Grounded in strategy. Powered by video.