Hi, I'm Oren. I've led content strategy, creative development, and multidisciplinary teams at Fox Sports, Red Bull, and PayPal. Along the way, I’ve learned that video succeeds when it’s built on substance, not trends.

Today, I help consumer brands and ambitious founders turn business goals into brand growth through video-first storytelling. My approach blends strategy, creativity, and hands-on execution to build awareness, earn trust, and drive measurable results.

Beyond the digital screen, I'm an amateur chef and fitness enthusiast. Whether I'm chasing a new PR or experimenting with a seasonal recipe, I approach everything with the same mindset: master the fundamentals, then experiment. That’s how I think about video strategy too: serve the business objectives first, then push creative boundaries to discover what resonates most with your audience.

Based in Pasadena, CA — driven by story, grounded in strategy, powered by video.